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  • Writer's pictureChristy Murdock

Real estate blogging just got easier: How ChatGPT can help with SEO optimization

Updated: Jul 8, 2023

When ChatGPT first came out, I dismissed it as a novelty, primarily because it couldn't do what a real live real estate writer (like me) could do. Like many content creators, I was — I can admit it now — relieved to see how bad the robot writer was at my job.

Subsequently, however, I realized that just because ChatGPT isn't good at one thing doesn't mean it isn't good at lots of other things. One thing I love about it is its ability to help me create much of the initial framework that I use when writing. Using ChatGPT for creating real estate content, including blog posts, can help you streamline the process and avoid the number one concern of new writers — writer's block.

ChatGPT for automating real estate blog post creation

You may remember when you were in school and your teacher took you through a long process before creating your research papers. It probably involved the following steps:

  • brainstorming

  • topic refinement

  • creating an outline

  • writing a rough draft

  • revising and refining the draft

  • writing a final draft

What ChatGPT CAN'T do for your real estate blog post

Now, the same issues I had with ChatGPT for property descriptions hold true for blog posts. It's not good at writing long-form content, in many cases, because it's not good at discerning between valid and invalid information and its input ended in 2021, so it's not good at providing updated information, either.

In addition, the output on longer form writing sounds, frankly, like it was written by a computer. It's generic and repetitive, stringing words together without providing real insight or expertise. It can't provide the value-added information that you're providing as a real estate professional creating content.

From an SEO perspective, a real estate blog post written by ChatGPT will give you much the same output as it will give another real estate agent. That means that when Google crawls your page, that content will show up as duplicated, perhaps many times over. You'll be punished by the algorithm for that, undermining the whole point of creating SEO-optimized content in the first place.

What ChatGPT CAN do for your real estate blog post

Now, let's get to the good stuff and show you how ChatGPT can help you create content. First, it can provide long-tail keywords to help you formulate some of the phrases, headers, and sub-heads in your article.

Long-tail keywords are longer phrases that have a better chance of helping you rise in the SEO rankings. While you're unlikely to rank for "buying real estate" for example, because there's so much content out there already, a long-tail keyword like "buying real estate using the equity in your current home" might give you a better outcome.

Let's look at how ChatGPT can provide you with the framework for your SEO-optimized real estate blog post. First, let's ask for our keywords:

My prompt: Provide 5 long-tail keywords for a real estate blog on whether it's better to rent or buy

ChatGPT response:

  1. "rent vs buy cost analysis"

  2. "long-term financial benefits of homeownership"

  3. "renting vs buying for millennials"

  4. "advantages and disadvantages of renting a home"

  5. "homeownership vs renting: which is right for you?"

Next, let's ask for some title options:

My prompt: Provide 5 SEO-optimized, clickbait titles for this topic

Notice, I didn't have to put the topic in again. As long as you're in the same conversation, ChatGPT can remember what you're talking about. Also, I added "clickbait" to my prompt because I want fun, engaging titles.

ChatGPT response:

  1. "Renting vs Buying: The Shocking Truth About Which is Actually Cheaper!"

  2. "Don't Make the Mistake of Renting: The Surprising Benefits of Homeownership"

  3. "Renting vs Buying for Millennials: The Ultimate Guide to Making the Right Choice"

  4. "The Pros and Cons of Renting vs Buying: Which is Better for Your Wallet and Future?"

  5. "Renting vs Buying: The Debate Ends Here with These Eye-Opening Comparisons"

Now, let's get an outline to help organize the blog post:

My prompt: Provide an outline for an SEO-optimized blog post on this topic

ChatGPT response:

I. Introduction

A. Hook: Attention-grabbing statement about the debate between renting vs buying

B. Thesis: Overview of the main points that will be covered in the post

C. Preview of key takeaways

II. Renting vs Buying: A Cost Analysis

A. Renting costs: Monthly rent, security deposit, and other fees

B. Buying costs: Down payment, mortgage, property taxes, and maintenance costs

C. Comparison of costs over time

D. Impact of location on costs

III. The Financial Benefits of Homeownership

A. Building equity

B. Tax deductions for mortgage interest and property taxes

C. Appreciation of property value

D. Impact of homeownership on credit score

IV. Renting vs Buying for Millennials

A. Financial considerations for millennials

B. Lifestyle considerations for millennials

C. Impact of student loan debt on the decision

D. Case studies of millennials who have chosen to rent or buy

V. Advantages and Disadvantages of Renting

A. Advantages: Flexibility, ease of moving, lower maintenance costs

B. Disadvantages: Lack of control over property, inability to build equity

C. Factors to consider when weighing the pros and cons of renting

VI. Homeownership vs Renting: Which is Right for You?

A. Factors to consider when making the decision

B. Pros and cons of renting vs buying

C. Resources for further research and decision-making

D. Call to action to speak with a real estate professional

VII. Conclusion

A. Summary of key takeaways

B. Restate thesis

C. Encourage readers to share their thoughts and experiences on the topic

D. Include a meta description and keywords throughout the post and use relevant internal and external links.

While you don't have to follow this outline exactly, it gives you a fantastic framework to use as you develop your blog post. In addition, you have many of your section subheads already written for you, and SEO-optimized for greater effectiveness using some of the phrasing in the long-tail keywords previously provided.

In addition, you have reminders, like this one:

D. Include a meta description and keywords throughout the post and use relevant internal and external links.

That's valuable, especially if you're just starting out with blog writing.

Now, imagine writing a blog post using ChatGPT to get you this far. There's no reason to fear the empty page or screen, since you'll have much of the work already done for you. Then, once you've written your blog post, ChatGPT says it can even help you proofread:

My prompt: Are you able to proofread existing text?

ChatGPT response:

Yes, I can proofread existing text for grammar, spelling, and punctuation errors. I can also make suggestions for rephrasing or reorganizing sentences for clarity and concision. However, please keep in mind that I am a machine and my understanding of language is based on patterns, so my suggestions may not always align with your intended tone or style.

To put it to the test, I asked ChatGPT to proofread my previous blog post on ChatGPT. I cut and pasted the post and, true to its word, ChatGPT came back with a suggestion. However, it left out most of the post and definitely changed the tone. Therefore, I would NOT recommend ChatGPT for this function.

The good news is that Grammarly does a great job with proofreading and even offers fairly solid suggestions for clarity. If you'd like the human touch, hop on Fiverr or Upwork and you're sure to find well-qualified copyeditors who can help you refine and correct your post.

Still, as you can see, ChatGPT can go a long way toward helping you put together your blog content, doing much of the initial organization and SEO research for you so that you are free to apply your skill, knowledge, and personality to the writing itself. Even though I am adept at this type of organization and research, the time savings is considerable and worthwhile.

Finally, one of my biggest weaknesses is writing headlines and titles. I never seem to think of the clever, clickbait formulations without spending a great deal of time brainstorming. So for this article, I put my robot writing assistant to the task:

My prompt: Provide 5 clickbait SEO-optimized titles for the topic How ChatGPT can help you write an SEO-optimized real estate blog post

ChatGPT response:

  1. "Revolutionize Your Real Estate Blogging: How ChatGPT Can Skyrocket Your SEO"

  2. "Unlock the Power of ChatGPT: Boost Your Real Estate Blog's SEO in No Time"

  3. "Effortlessly Optimize Your Real Estate Blog Posts with ChatGPT's Artificial Intelligence"

  4. "ChatGPT: The Secret Weapon for Writing SEO-Optimized Real Estate Blog Posts"

  5. "Real Estate Blogging Just Got Easier: How ChatGPT Can Help with SEO Optimization"

Not bad.


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